Shortly after its inception, the brand introduced the Mikrograph - a mechanical chronograph five times more accurate than any other - and became the official timekeeper for the most famous sports competitions.ġ860 - Edouard Heuer founds a watchmaking company in St-Imierġ882 - Heuer patents his first chronograph.ġ887 - Heuer patents an "oscillating pinion" still used by major watchmakers for mechanical chronographs.ġ911 - Heuer introduces the first auto dash-board chronograph.ġ916 - Heuer invents a stopwatch that is accurate to within 1/100th of a second called the micrograph.ġ920's - Heuer watches are timekeepers at the Antwerp, Paris and Amsterdam Olympics.ġ933 - Heuer's launches "Autavia", the first race-car dashboard stopwatch.ġ950 - Heuer introduces the "Mareograph - Seafarer" a wristwatch with chronograph functions and tide indicator. TAG Heuer timepieces make it possible to capture every fraction of a second of a performance.
Masterfully designed, each collection from the Carrera to the Autavia to the Monaco have all gained an iconic status. This know-how is infused in every collection and every piece.
Committed to the world of sport, particularly motor racing, the brand has created the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. Established by Edouard Heuer in 1860, TAG Heuer has been built on the foundation of family leadership and technological innovation.
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